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Privacy Policy


Docent Labs ("we," "us," or "our") is committed to protecting the privacy of our users and the customers of the retail businesses we serve. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you interact with our platform — including through QR codes, in-store experiences, and our web-based interfaces.

Please read this policy carefully. By using Docent Labs services, you agree to the collection and use of information as described below.

 

Information We Collect

When you interact with a Docent Labs-powered experience (such as scanning a QR code in a store), we may collect information about how you engage with content, including pages viewed, time spent, interactions made, and actions taken within the experience.

 

Location Data

We may collect general location data, such as the store or region where an interaction takes place, based on QR code scan origin or device-reported location (where permitted). We do not collect precise GPS coordinates without explicit consent.

 

Device & Usage Data

We may collect non-personally identifiable information such as device type, operating system, browser type, and session data to improve platform performance and user experience.

Information You Provide

If you voluntarily submit information through a form or questionnaire (such as a customer onboarding survey), we collect the information you provide, which may include your name, email address, and business-related details.

 

How We Use Your Information

We use the information we collect to:

  • Deliver and improve in-store AI-powered customer experiences
  • Provide retail analytics and insights to our business customers
  • Personalize content and engagement based on interaction behavior
  • Maintain the security and performance of our platform
  • Respond to inquiries and provide customer support
  • Comply with legal obligations

How We Share Your Information

We do not sell your personal information. We may share data in the following circumstances:

  • With retail partners: Aggregated and anonymized analytics data is shared with the retail businesses using Docent Labs to help them understand customer engagement.
  • With service providers: We may share data with trusted third-party vendors who assist in operating our platform, subject to confidentiality agreements.
  • For legal compliance: We may disclose information if required by law, regulation, or valid legal process.
  • Business transfers: In the event of a merger, acquisition, or sale of assets, user data may be transferred as part of that transaction.

 

Data Retention

We retain data for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. Behavioral and location data is typically retained in aggregated form and purged of individual identifiers within 90 days.

 

Your Rights & Choices

Depending on your location, you may have the right to:

  • Access the personal data we hold about you
  • Request correction or deletion of your data
  • Opt out of certain data collection practices
  • Lodge a complaint with a relevant data protection authority

To exercise any of these rights, contact us at privacy@docentlabs.ai.